Biotique is an Ayurvedic health & beauty brand founded by Vinita Jain. It brings the ancient science of Indian Ayurveda together with Swiss bio-technology. Biotique needed an eCommerce experience that effectively conveyed the story of science and nature behind each of their products.
Set on a backdrop inspired by the lush green of Vinita’s father’s tea estates in Assam and Darjeeling, the foreground compositions place the focus on the intricate blends of botanicals and minerals that make up the products. This is all tied together into a clean and straightforward shopping experience.