ShopKeep, an iPad based point of sale, was a humble startup in 2008. It’s pronounced success meant that by 2014, as the user base approached ten thousand, the old brand needed a refresh to better represent the product.

Inspired by the merchants that use ShopKeep, the rebrand came together innately; a reflection of the ideals and ethos of ShopKeep’s hard-working small-business owners.

The rebrand encompassed everything: the product, the physical workspaces, digital marketing, eCommerce, videos, content & social.


Matt Cullin
Creative Direction

Laura Casanova
Art Direction

Meleah Gross
Multimedia Design

Keith Bohan

Gene Bradley

Fox & King